Robert Copeland

Professor Robert Copeland CPsychol, PhD.

Rob is a Chartered Sport and Exercise Psychologist and Professor of Physical Activity and Health at Sheffield Hallam University. Rob completed his PhD in psychology at Sheffield Hallam University in 2006 and continues to be fascinated by how to change behaviour at an individual and population level.

Rob has significant research, consultancy and service evaluation experience in clinical and non-clinical populations and has presented and published nationally and internationally on physical activity and obesity related areas. Rob is a member of a number of national academic advisory boards and regularly reviews for international peer review journals and research submissions.

Rob currently manages a London 2012 Olympic legacy programme called ‘The National Centre for Sport and Exercise Medicine’ (NCSEM) in Sheffield, which aims to improve the health and wellbeing of the nation through sport, exercise and physical activity. One of the projects of the NCSEM is ‘Move More’ (, which represents the city’s ambitious plan to transform Sheffield into the most active city in the UK by 2020.

In other areas, Rob has worked as a psychologist within a wide range of professional sports including cycling, golf, football, tennis and snooker. Rob has also worked with chief executives and senior manager’s applying sports psychology techniques to a business environment to improve performance under pressure.